Business Tourism Manager

Featured City Hall, Leicester

Job title: Business Tourism Manager
Company name: Leicester City Council
Location: City Hall, Leicester
Job type: Part-time
Salary info: £34,788 - £37,849 pro rata, per annum
To apply:
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Closing date: 26th January 2020
Job code:A0633 – LCC00497

This post is part of the Place Marketing Team for Leicester & Leicestershire jointly funded by Leicester City Council and Leicestershire County Council.

Job description:

Job purpose:

To lead the development and delivery of Leicester and Leicestershire’s new business tourism service, to increase the volume and value of business tourism to the sub-region.

Main Duties:

Strategy Development

  • Lead the delivery of Leicester and Leicestershire’s Business Tourism Strategy and development of an annual Business Plan for effective delivery of the service.
  • Represent Leicester and Leicestershire at a regional, national and international level in the business tourism sector.

Service Delivery

  • Develop and manage the Business Tourism Service for Leicester and Leicestershire, including the establishment of effective systems and processes to deliver an efficient service.
  • Service incoming business tourism enquiries.
  • Lead the implementation and monitoring of marketing activities i.e. advertising, promotional literature, web site, e-communication, social media and PR.
  • Identify, organise and project manage trade shows, sales missions, exhibitions and events relevant to business tourism, in partnership with suppliers and other partners, in order to increase awareness of the area for business events.
  • Organise familiarisation visits for the trade media and buyers to encourage conversion rates and showcase our business tourism offer.
  • Assist local business tourism industry in developing their products and providing a quality service.
  • Arrange and manage training and networking events for member venues/suppliers to raise awareness of best practice in the sector.
  • Maintain effective customer feedback mechanisms to help shape the service.

Resource Management

  • Manage and develop business up to 5 tourism support staff + temporary resources as required.
  • Manage budgets, including the generation of income to meet financial targets from the membership scheme; and management of financial systems to ensure smooth operation of the service.
  • Co-ordinate and write tenders for conferences and events; and to procure and manage external suppliers and consultancies.
  • Develop the business model to improve viability and extend the service beyond the initial period, through effective service delivery.


  • Develop, foster and maintain good working relationships with all local business tourism stakeholders, managing expectations and ensuring customer satisfaction.
  • Negotiate and liaise confidently and appropriately with sector senior management including at General Manager/Group Sales Director level as well as at operational level
  • Prepare and present reports and performance data to a range of stakeholders including officers and elected members, advisory boards and private sector suppliers.

Monitoring & Reporting

  • Develop and manage effective systems to report performance to key stakeholders and funders.

Responsibilities and objectives

  • To develop and manage the Business Tourism website as a showcase for business tourism through the content management system.
  • To ensure all incoming business tourism enquiries are responded to, and disseminated to clients/suppliers, promptly, accurately, professionally and impartially always.
  • To be responsible for maintaining and increasing funding partners and membership of the service.
  • To establish, develop and lead a results-orientated service that drives business tourism to Leicester and Leicestershire.
  • To raise the profile of Leicester and Leicestershire as a first-choice destination to hold a business meeting, event or conference.
  • To develop and promote our business tourism product, supporting suppliers by planning and delivering targeted sales and marketing activity, to win business.
  • To build and maintain high level relationships with key attraction and accommodation providers to help shape and sell the business tourism service.
  • Must follow, implement and promote the council's policies and procedures relating to all areas of employment and service delivery.
  • Able to deal with people professionally at all levels and from a variety of backgrounds.
  • Able to recognise and deal with discrimination in its many forms and willing to actively put the council’s equality policies into practice.

Key Contacts /Liaison with:   

  • A wide range of business tourism stakeholders (including serviced accommodation providers, business events venues, incentive providers, social programme providers and team building event providers) at an operational level – to respond to incoming enquiries from buyers, discuss trade shows or marketing campaigns, develop content on website, prepare submissions for conference bids, arrange FAM trips
  • Senior management in serviced accommodation/business events venues including at General Manager/Group Sales Director level - to convince them of the value and benefits of membership, negotiating pricing or seeking support for campaigns or conference bids
  • Senior Managers and tourism sector leads in district, county and city councils, including at CEO/Strategic Director level - to explain the benefits of the service, its key objectives and performance to secure support
  • Colleagues in the Place Marketing Team (including co-ordination and alignment with leisure tourism agenda and wider place marketing activities) – to ensure a consistent approach to developing place marketing and the visitor economy across the sub-region
  • Account manager for business tourism website provider -be able to resolve technical issues and develop a functional, attractive platform to showcase the business tourism offer
  • Consultant employed to provide sector expertise in delivering business tourism service – ensure contracted service support is targeted, effective, relevant to service needs and offers value for money
  • Trade media and journalists – to promote the destination in relevant trade publications and digital platforms and arrange press visits
  • Trade show event organisers and associated suppliers - to arrange attendance at trade shows that offer value for money, have appropriate impact and are effectively project managed.
  • Association conference lead bodies – to determine requirements, provide relevant support and liaise with relevant suppliers

Job Requirements/Personal Specification: 

Training, Skills and Abilities

  • Excellent verbal and written communication skills to liaise with business tourism buyers and suppliers, and to prepare and present strong propositions.
  • Ability to manage complex budgets.
  • Organised, able to work under pressure and prioritise tasks to meet set objectives; targets and deadlines.
  • Project management skills to arrange representation at trade shows and sales missions.
  • Excellent IT skills (website content development, social media platforms, databases).

Knowledge and preferred Qualifications

  • Comprehensive and up to date knowledge and understanding of the specialised Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
  • Comprehensive knowledge and understanding of the challenges and issues facing growing businesses in the tourism industry.
  • Robust knowledge of multi-stakeholder relationships in the public sector including at CEO/Strategic Director level
  • Educated to at least A level standard or equivalent level of knowledge & experience.
  • Degree level in a relevant subject or equivalent qualification.
  • Professional sales, marketing and/or project management qualification.


  • Significant experience of working in a senior role in the business tourism industry in a marketing, hotel, meeting venue or tourism environment.
  • Successful track record of marketing and promoting to generate sales in a partnership environment.
  • Significant experience of managing delivery of a client-focused service.
  • Evidence of building effective and productive working relationships at a senior management level.
  • Experience of leading, managing and motivating teams and individuals beyond own control.

Other Conditions.

  • Must satisfy relevant pre-employment checks
  • Willing & able to keep up-to-date with legislation/guidelines/new/best techniques/ as they change or study for/ obtain/train for further skills and qualifications need for the role
  • Willing & able to work occasionally outside normal office hours, e.g. for meetings, conferences, open evenings, exhibitions, etc.
  • Willing and able to travel to and/or work away from “usual place of work”
  • Hold a full UK driving license and own vehicle to travel for business purposes.

Personal Attributes

  • High level interpersonal skills with ability to collaborate, influence and negotiate within business tourism industry.
  • Self-motivation, commitment and enthusiasm, financially astute.
  • Pro-active and self-motivated, working on own with minimal supervision and as part of a team.


The active link to the job on our council website is

About Company

Leicester City Council

Job Information

Status: Open No of vacancies: 1 Job type: Part Time Job level: Any

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